CUSTOMER CASES

CASE STUDY 1: OPERATIONAL TURNAROUND

Objective
To oversee commercial transition, drive revenue growth, streamline operations and cut costs.

Overview
A B2B and B2C business faced declining growth and revenues. The founder expressed a desire to step down after years of running the business. DESU Partners was engaged to oversee the commercial transition, implement operational changes, and achieve specific targets.

Engagement Process

Outcome

The 12 month involvement resulted in the following:

CASE STUDY 2: REDUCING CHURN & ENHANCING ONBOARDING 

Objective
Address customer churn by establishing an onboarding department and delivering clear value to customers within the first 3 months of the project start.

Overview
A B2B tech business based in London faced the challenge of clients leaving after contracts expired. DESU Partners was engaged to analyse the churn rate and develop an onboarding department to ensure that value is delivered to clients within the initial 3-month period. The goal was to decrease churn and enhance customer satisfaction.

Engagement Process

Deliverables

Outcome
The project successfully reduced churn through effective onboarding.

Clear expectations, streamlined interactions, improved handover, and comprehensive training materials contributed to enhanced satisfaction among customers and easier operations for the company.

The client extended and involved DESU Partners in more work related to challenges during the sales cycle.

CASE STUDY 3: GO-TO-MARKET STRATEGY WITH LATAM COMPANIES 

Objective
A LATAM chamber of commerce wanted to ensure successful soft-landing in the UK for 8 companies by receiving guidance and feedback prior their growth journey in Europe.

Overview
8 companies from LATAM are exploring their options either to enter the UK market, further expansion with sales or fundraising possibilities. The purpose of the project is to give feedback and recommendations related to their Go-To-Market strategy, sales approach and activities in the UK, fundraising and give feedback on sales pitches.

Engagement Process

Outcome
The outcome was a more refined Go-To-Market strategy and actionable recommendations for the companies to entry into the European/UK market. These efforts set them on the path to a successful expansion and enabled them to make informed decisions moving forward.

Note: The remaining seven customer cases would follow a similar structure, with specific details and company names tailored to each case.

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